Pratt Design Symposium 2021: Reinventing Luxury

Pratt Design Symposium 2021: Reinventing Luxury Designing for a New Generation of Consumers Sustainable, Experiential, Accessible
Followed by A cocktail reception honoring the Art of Packaging student award winners

Wednesday, November 17 5:30 to 7 PM, panel discussion
7 to 8 PM, cocktail reception

Hess Family Theater and Gallery
Whitney Museum of American Art
99 Gansevoort Street

Symposium Panelists:
Sven Baacke, Head of Global Design for Gaggenau
Chris Bangle, Founder, Chris Bangle Associates and Former Design Director, BMW
Kevin Marshall, Global Creative Director, Microsoft
Christopher Olshan, Global CEO, Luxury Marketing Council
Moderated by Marc Rosen, Cosmetics Packaging Designer and Pratt Trustee Emeritus

As marketers and designers, it is our challenge to reinvent luxury for a new generation, and understand how the desire for it has changed during the COVID pandemic. Generational shifts are already underway. The game is changing, and who is spending and on what is just as important as why. And nearly two years of transition, many are asking what does luxury look like today? Does the standard interpretation of luxury still hold true? And if so, is there room for designers to expand the definition of luxury to include things more ephemeral?

Please join us for The Art of Packaging Cocktail Reception following the Symposium. Enjoy seeing your business colleagues for the first time since the pandemic and celebrate the Student Merit Award recipients.

Supported by the Marc Rosen Education Fund Additional funding by Juliana Terian, The Terian Foundation

Please note that this will be a fully vaccinated and masked event.