MUJI IS

MUJI is thrilled to bring its MUJI IS Exhibition to New York to coincide with NYCxDESIGN. MUJI invites guests to take “a walk in the forest of verbs with MUJI IS,”’ inspired by the brand’s book under the same name. Visitors will go on a journey through MUJI’s design ethos and product archives from the last four decades in a forest-like experiential installation. Product archives are displayed according to the motives behind each product’s development, which is categorized by 15 key verbs, displayed along with their verb categories like Totonoeru (organize) and Ikasu (utilize). Founded in 1980, MUJI’s origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. Now with more than 1,000 MUJI stores around the world, carrying more than 7,000 items ranging from clothing and household goods to food and even houses, the foundation of their ideology hasn’t changed since the day they were conceived.

The exhibition kicks off on Thursday, May 18th and will run through Sunday, June 4th at The Shops & Restaurants at Hudson Yards on Level 4, across from the entrance to the Edge (20 Hudson Yards, New York, NY 10001 during shop hours.