The exhibition Flower Craft is an invitation into the marvelous world of contemporary floral artistry featuring the creative visions of top designers working at the forefront of the field. More than an exhibition about the cultural symbolism of flowers in art, Flower Craft investigates floral artistry as an overlooked chapter in the history of craft and design, putting floral artists those who use live and dried blooms as their medium at the center of the story. Flower Craft unfolds over six weeks, and one artist at a time will unveil a unique installation each week. Each installation will be accompanied by video documentation of the artist at work, highlighting their design thinking, expressive intent, and skill at pushing the boundaries of floral artistry. Alongside the ever-changing floral installations at the core of Flower Craft is a curated selection of vessels in a range of mediums, complementing the emphasis on the craft and design of flower arrangement with the history of functional objects made for flowers. While a container might be physically limiting, in dialogue with the flowers it holds it can open up a wide world of creative possibilities, heightening an arrangements sculptural and conceptual potential. Metaphorically, it is the stage on which blooms shine or a nurturing shelter for a flower microcosm. The exhibition is planned with an array of special programs that will extend the themes of Flower Craft and engage the general public and the maker community with hands-on experiences.
Learn more at madmuseum.org.